Fan-Powered Support
Fuel the Future of college sports
Rally is a commerce platform built for college athletics. Every transaction helps athletes thrive and gives fans access to unforgettable experiences—tailgates, digital hangs, exclusive gear, and more.
Fans Already Rallying Behind College Athletes
From walk-ons to record-breakers, Rally unites fans and athletes through everyday commerce.
Where Fan Passion Meets Real Impact
Commerce With Purpose
Shop, spend, and experience college sports in a way that fuels athletes and deepens your connection.
Access Exclusive Fan Perks*
Turn your everyday transactions into access: merch drops, tailgates, meetups, digital experiences, and more.
Support Every Athlete
From D1 stars to D3 underdogs, Rally empowers athletes across divisions and sports—not just the headline names.
Built on Trust and Transparency
Rally makes sure your support goes directly to the athletes you choose—no middlemen, no confusion.
A New Kind of Sports Economy
Rally isn’t a gimmick or a donation. It’s a platform where fans drive value and athletes share in the upside. Your fandom powers this economy—and every action makes a difference.
About Us
More Than NIL.
This Is Fan-Powered Commerce.
Rally was built to reimagine the fan-athlete relationship. By linking commerce directly to athlete support, we’re creating a system where fans get rewarded for showing up—and athletes get paid for the communities they inspire.
This isn’t sponsorship.
It’s not charity.
It’s shared value, driven by fandom.
Why Rally Works
Built for Fans. Designed for Athletes.
Real Fan Rewards*
Your engagement turns into experiences—from party buses to virtual Q&As with your favorite players.
Athlete-First Design
No hustle. No influencer obligations. Just automatic, ongoing support for athletes across the board.
Smarter Spending
Your everyday purchases—through cards, platforms, or partners—power athlete payouts and unlock exclusive fan benefits.
Total Transparency
Track your impact, pick who you support, and see the change you create.
How It Works
Commerce Meets College Athletics
Step 01
Choose Who to Support
Follow athletes or let Rally match you with high-impact opportunities across sports.
Step 02
Spend Like You Normally Do:
Whether it’s groceries, merch, or tickets—Rally routes a portion toward athlete earnings.
Step 03
Track Your Impact
See exactly how your purchases are making a difference.
Step 04
Unlock Perks:
Your activity earns you real-world fan access—both digital and in-person.
Experiences
Experiences Fans Actually Want*
Every experience brings you closer to the community you love—and helps athletes build a better future.
Rally lets you unlock fan perks like:
- VIP tailgate access
- Digital meetups with athletes
- Member-only merch drops
- Exclusive content and Q&As
- Campus events and party buses
- Athlete shout-outs and surprises
Membership
Join the Rally Network
A flexible membership model designed to scale your impact and unlock deeper fan access.*
$99
/ Year
Starter
Earn 3 points per $1 spent on all purchases.
Fan Access
- In-person and virtual meet and greets
- Athlete shout outs
- Invitations to register for Rally hosted events
- Rally merch store
- Digital perks
- VIP sweepstakes
Athlete Impact
Ongoing support to selected athletes
$299
/ Year
MVP
Earn 4 points per $1 spent on all purchases.
Fan Access
- All Starter benefits
- Guaranteed admission for holder + 1 at all Rally hosted events
- Curated content
- Member access to limited drops
Athlete Impact
Higher athlete funding
$1,500
/ Year
Hall of Famer
10 points per $1 on season tickets, donations, and NIL contributions.
5 points per $1 on all other purchases.
Fan Access
- All MVP Benefits
- Guaranteed opportunities to ask questions during group-based virtual and in person meet and greets
- VIP admission and food and beverages for holder + 1 at all Rally hosted events
- Specialized metal card and card art
- White-glove access to athlete experiences
Athlete Impact
Top-tier impact, most perks
FAQ
Questions? We’ve Got Answers.
Rally is a commerce platform for college sports fans. It allows fans to support athletes directly through everyday transactions—while earning access to exclusive perks and experiences.
Each transaction (whether through a linked card or purchase through Rally partners) sends a portion directly to the athletes you choose—automatically and transparently.
Not necessarily. The Rally Card is one powerful option—but you can also connect other forms of commerce within the Rally platform. We’re expanding your ability to support athletes in the ways that work for you.
Blog
Inside the Rally Movement
Stay ahead of the shifts in college sports—and meet the athletes at the center of it all.
Olivia Babcock’s Breakout Season and What It Means for Your Brand
Uncover the essentials of creating an athlete brand with insights from Olivia Babcock’s record-setting performance and accolades.
Raising the Bar: What Bergen Reilly’s Latest Honors Teach Athletes About Ownership
Understand Athlete Ownership through Bergen Reilly’s journey and how recognition enhances credibility and brand building.
Raising the Stakes: What Georgia’s Projected NIL Pay-Out Means for Every Athlete
Examine the future of athlete compensation through NIL revenue-sharing as the Georgia Bulldogs set a new standard in college sports.
Contact
Let’s Talk Fandom
Want to get involved? Got questions about Rally, the card, or our launch timeline? We’re here.
*The Rally Rewards Program is under development and may vary. Final features of the Rewards Program are being created. The Rally card is not available yet.