Fan-Powered Support
Get Rewarded for Being a Fan
Every swipe earns you exclusive perks—like tailgates, party buses, and behind-the-scenes access—and fuels the dreams of college athletes across every division. Rally is fandom that gives back.
The First Platform to Benefit College Athletes
Turn Spending Into Perks
From coffee runs to concert tickets, Rally turns your purchases into points you can redeem for real fan experiences.
Every Division, Every Sport
Rally works across the full college sports universe: D1 to D3, basketball to bowling.
Back Every Athlete, Not Just the Stars
Support walk-ons, women’s sports, D3 dynamos—anyone with hustle and heart.
Seamless & Secure
Use your Rally Card just like any credit card. Safe, simple, and fan-focused.
About Us
Where Fans Get Rewarded and Athletes Get Paid
Rally is the first platform that turns everyday spending into direct support for college athletes—while giving fans the access, rewards, and recognition they deserve. Whether you’re backing a rising star or a campus underdog, your fandom becomes a force for good.
This is more than NIL. It’s the future of fan-powered sports.
Why Choose Us
Make Every Swipe Matter
*The Rally Rewards Program is under development and may vary. Final features of the Rewards Program are being created. Watch here for final Rewards Program terms.
Fan-First Rewards
Points turn into epic experiences—VIP tailgates, party buses, athlete meetups, and more.
True Athlete Impact
Every purchase supports athletes financially—no work required from them.
Flexible Support
Pick individual athletes or let Rally help you support underrepresented sports.
Real Community
Join a movement of fans who want more than merch—they want meaning.
Our Services
Fandom That Pays Off
Discover how Rally directly connects you to the athletes and teams you love through impactful financial support and unique fan experiences.
D1 stars, D2 playmakers, D3 grinders—they all benefit when fans swipe.
Get access to digital hangouts, tailgates, party buses, exclusive merch drops, and more.
*The Rally Rewards Program is under development and may vary. Final features of the Rewards Program are being created. Watch here for final Rewards Program terms.
Women’s sports, non-revenue teams, niche athletes—your Rally Card lifts all boats.
No sponsorships. No brand deals. Just fans like you making a difference.
How It Works
Support Athletes. Get Rewarded. Repeat.
Step 01
Pick Your Athlete
Choose who you want to support — from star quarterbacks to underdog sprinters.
Step 02
Use Your Rally Card
Spend like usual—groceries, travel, game-day gear.
Step 03
Track Your Impact
See how your swipes are helping athletes thrive.
Step 04
Unlock Epic Rewards
Redeem your points for perks built for superfans.
Pricing Plan
Choose Your Plan
The Rally Card offers unique opportunities for fans to support college athletes through direct funding, unlocking access to unique content, VIP experiences, and special promotions.
*Pricing and Terms for Rally coming soon. The Rally card is not available yet.
*The Rally Rewards Program is under development and may vary. Watch here for final Rewards Program terms.
$99
/ Year
Basic Tier
Earn 3 points per $1 spent on all purchases with the Rally card.
Athlete Impact
Consistent support to chosen athletes
What's included?
- Access to Rally Store
- Merch discounts
- Party buses
- Discounted tailgate and party bus access
$299
/ Year
Virtual Tier
Earn 4 points per $1 spent on all purchases
Athlete Impact
Deeper connection, stronger funding
What's included?
- All Basic Tier Benefits: Everything in the Basic Tier, plus enhanced content and bigger discounts.
- Access to monthly digital meetups & exclusive contentp
$1,500
/ Year
In-Person Tier
10 points per $1 on season tickets, donations, and NIL contributions.
5 points per $1 on all other purchases.
Athlete Impact
Major athlete support, VIP-level fan access
What's included?
- All Virtual Tier Benefits: Includes everything from the Virtual Tier.
- VIP access to tailgates and party buses
- In-person meet and greets
- Personalized messages from athletes
FAQs
Got Questions? Let’s Rally Through Them.
Sign up now to get on the waitlist. We’ll notify you the moment we launch.
Every swipe rewards you and helps an athlete. No middlemen. No noise. Just a powerful fan-to-athlete connection.
A portion of each purchase goes directly to the athletes you select—automatically and transparently.
Blog News
Welcome to the Rally Blog
Explore the future of college sports — from NIL shifts to behind-the-scenes stories of athletes making waves.
5 Innovative Brand Activations Led by College Athletes
Explore 5 innovative athlete-led NIL brand campaigns that are reshaping personal branding and fan engagement. Unlock insights to elevate your marketing strategies!
How Top Universities Are Responding to the House Settlement
Explore how top universities are adapting their policies and communications in response to the House settlement, offering insights into effective fundraising strategies.
Top Athletes in the Transfer Portal: Who’s Moving and Why NIL Matters
Explore the latest shift in the transfer portal with top athletes and understand how NIL influences their decisions. Get insights on the evolving landscape!
Get Started
Let’s Talk Fandom
Want to get involved? Got questions about Rally, the card, or our launch timeline? We’re here.
