Olivia Babcock’s Breakout Season and What It Means for Your Brand
Uncover the essentials of creating an athlete brand with insights from Olivia Babcock’s record-setting performance and accolades.
Fuel the future of college sports
Get booster-level experiences normally reserved for insiders, and turn your everyday spending into meaningful support for college athletes.
Virtual and in-person meet-and-greets, VIP tailgates, exclusive drops, and moments money normally can’t buy.
Commerce with purpose
Shop, spend, and experience college sports in a way that fuels athletes and deepens your connection.
Support every athlete
From D1 stars to D3 underdogs, Rally empowers athletes across divisions and sports, not just the headline names.
Access exclusive fan perks
Turn your everyday transactions into access: merch drops, tailgates, meetups, digital experiences, and more.
Built on trust and transparency
Rally makes sure your support goes directly to the athletes you choose, no middlemen, no confusion.
A new kind of sports economy
Rally isn’t a gimmick or a donation. It’s a platform where fans drive value and athletes share in the upside. Your fandom powers this economy—and every action makes a difference.
More than nil.
This is fan-powered commerce.
Rally was built to reimagine the fan-athlete relationship. By linking commerce directly to athlete support, we’re creating a system where fans get rewarded for showing up—and athletes get paid for the communities they inspire.
Built for fans. Designed for athletes.
Real fan rewards
Your engagement turns into experiences, from party buses to virtual Q&As with your favorite players.
Athlete-first design
Shop, spend, and experience college sports in a way that fuels athletes and deepens your connection.
Smarter spending
Your everyday purchases, through cards, platforms, or partners, power athlete payouts and unlock exclusive fan benefits.
Total transparency
Track your impact, pick who you support, and see the change you create.
Commerce Meets College Athletics
STEP ONE
Choose Who to Support
Follow athletes or let Rally match you with high-impact opportunities across sports.
STEP TWO
Spend Like You Normally Do
Whether it’s groceries, merch, or tickets—Rally routes a portion toward athlete earnings.
STEP THREE
Track Your Impact
See exactly how your purchases are making a difference.
STEP FOUR
Unlock Perks
Your activity earns you real-world fan access—both digital and in-person.
Experiences fans actually want
Every experience brings you closer to the community you love—and helps athletes build a better future.
Rally lets you unlock fan perks like:
VIP tailgate access
Digital meetups with athletes
Member-only merch drops
Join the Rally Network
A flexible membership model designed to scale your impact and unlock deeper fan access
$99
Starter
Earn 3 points per $1 spent on all purchases.
FAN ACCESS
- In-person and virtual meet and greets
- Athlete shout outs
- Invitations to register for Rally hosted events
- Rally merch store
- Digital perks
- VIP sweepstakes
AthLETe IMPACT
Ongoing support to selected athletes
$299
MVP
Earn 4 points per $1 spent on all purchases.
FAN ACCESSS
- All Starter benefits
- Guaranteed admission for holder +1 at all Rally hosted events
- Curated content
- Member access to limited drops
AthLETe IMPACT
Ongoing support to selected athletes
$1,500
Hall of Famer
5 points per $1 on all other purchases.
FAN ACCESSS
- All MVP benefits
- Guaranteed opportunities to ask questions during group-based virtual and in person meet and greets
- VIP admission and food and beverages for holder +1 at all Rally hosted events
- Specialized metal card and card art
- White-glove access to athlete experiences
AthLETe IMPACT
Top-tier impact, most perks
What is Rally?
Rally is a commerce platform for college sports fans. It allows fans to support athletes directly through everyday transactions—while earning access to exclusive perks and experiences
How does money flow to athletes?
Each transaction (whether through a linked card or purchase through Rally partners) sends a portion directly to the athletes you choose—automatically and transparently.
Do I have to use a Rally card?
Not necessarily. The Rally Card is one powerful option—but you can also connect other forms of commerce within the Rally platform. We’re expanding your ability to support athletes in the ways that work for you.
Questions? We’ve got the answers
Inside the Rally Network
Stay ahead of the shifts in college sports—and meet the athletes at the center of it all.
Raising the Bar: What Bergen Reilly’s Latest Honors Teach Athletes About Ownership
Understand Athlete Ownership through Bergen Reilly’s journey and how recognition enhances credibility and brand building.
Raising the Stakes: What Georgia’s Projected NIL Pay-Out Means for Every Athlete
Examine the future of athlete compensation through NIL revenue-sharing as the Georgia Bulldogs set a new standard in college sports.
Get Rally
Rally is a commerce platform built for college athletics. Every transaction helps athletes thrive and gives fans access to unforgettable experiences—tailgates, digital hangs, exclusive gear, and more.