Fan-Powered Support
Fuel the Future of college sports
Rally is a commerce platform built for college athletics. Every transaction helps athletes thrive and gives fans access to unforgettable experiences—tailgates, digital hangs, exclusive gear, and more.
Fans Already Rallying Behind College Athletes
From walk-ons to record-breakers, Rally unites fans and athletes through everyday commerce.
Where Fan Passion Meets Real Impact
Commerce With Purpose
Shop, spend, and experience college sports in a way that fuels athletes and deepens your connection.
Access Exclusive Fan Perks*
Turn your everyday transactions into access: merch drops, tailgates, meetups, digital experiences, and more.
Support Every Athlete
From D1 stars to D3 underdogs, Rally empowers athletes across divisions and sports—not just the headline names.
Built on Trust and Transparency
Rally makes sure your support goes directly to the athletes you choose—no middlemen, no confusion.
A New Kind of Sports Economy
Rally isn’t a gimmick or a donation. It’s a platform where fans drive value and athletes share in the upside. Your fandom powers this economy—and every action makes a difference.
About Us
More Than NIL.
This Is Fan-Powered Commerce.
Rally was built to reimagine the fan-athlete relationship. By linking commerce directly to athlete support, we’re creating a system where fans get rewarded for showing up—and athletes get paid for the communities they inspire.
This isn’t sponsorship.
It’s not charity.
It’s shared value, driven by fandom.
Why Rally Works
Built for Fans. Designed for Athletes.
Real Fan Rewards*
Your engagement turns into experiences—from party buses to virtual Q&As with your favorite players.
Athlete-First Design
No hustle. No influencer obligations. Just automatic, ongoing support for athletes across the board.
Smarter Spending
Your everyday purchases—through cards, platforms, or partners—power athlete payouts and unlock exclusive fan benefits.
Total Transparency
Track your impact, pick who you support, and see the change you create.
How It Works
Commerce Meets College Athletics
Step 01
Choose Who to Support
Follow athletes or let Rally match you with high-impact opportunities across sports.
Step 02
Spend Like You Normally Do:
Whether it’s groceries, merch, or tickets—Rally routes a portion toward athlete earnings.
Step 03
Track Your Impact
See exactly how your purchases are making a difference.
Step 04
Unlock Perks:
Your activity earns you real-world fan access—both digital and in-person.
Experiences
Experiences Fans Actually Want*
Every experience brings you closer to the community you love—and helps athletes build a better future.
Rally lets you unlock fan perks like:
- VIP tailgate access
- Digital meetups with athletes
- Member-only merch drops
- Exclusive content and Q&As
- Campus events and party buses
- Athlete shout-outs and surprises
Membership
Join the Rally Network
A flexible membership model designed to scale your impact and unlock deeper fan access.*
$99
/ Year
Basic Tier
Earn 3 points per $1 spent on all purchases.
Fan Access
- Rally merch store
- Digital perks
- VIP sweepstakes
Athlete Impact
Ongoing support to selected athletes
$299
/ Year
Virtual Tier
Earn 4 points per $1 spent on all purchases.
Fan Access
- All Basic Tier Benefits: Includes everything from Basic Tier.
- Monthly digital meetups
- Curated content
- Member access to limited drops
Athlete Impact
Higher athlete funding
$1,500
/ Year
In-Person Tier
10 points per $1 on season tickets, donations, and NIL contributions.
5 points per $1 on all other purchases.
Fan Access
- All Virtual Tier Benefits: Includes everything from the Virtual Tier.
- In-person events
- Meet & greets
- White-glove access to athlete experiences
Athlete Impact
Top-tier impact, most perks
FAQ
Questions? We’ve Got Answers.
Rally is a commerce platform for college sports fans. It allows fans to support athletes directly through everyday transactions—while earning access to exclusive perks and experiences.
Each transaction (whether through a linked card or purchase through Rally partners) sends a portion directly to the athletes you choose—automatically and transparently.
Not necessarily. The Rally Card is one powerful option—but you can also connect other forms of commerce within the Rally platform. We’re expanding your ability to support athletes in the ways that work for you.
Blog
Inside the Rally Movement
Stay ahead of the shifts in college sports—and meet the athletes at the center of it all.
From Swipe to Support: How The Rally Card is Helping Rewrite the Future of NIL
The future of NIL is evolving. Discover how Rally is using fan engagement to reshape college athlete compensation and support.
5 Athlete-Led NIL Campaigns That Are Changing the Game
NIL campaigns are redefining college sports with innovative activism. Discover how athletes are shaping their narratives.
5 Innovative Brand Activations Led by College Athletes
Explore 5 innovative athlete-led NIL brand campaigns that are reshaping personal branding and fan engagement. Unlock insights to elevate your marketing strategies!
Contact
Let’s Talk Fandom
Want to get involved? Got questions about Rally, the card, or our launch timeline? We’re here.
*The Rally Rewards Program is under development and may vary. Final features of the Rewards Program are being created. The Rally card is not available yet.
