Changing the game for athletes
Your Future.
Fan-Funded.
Rally turns fan love into lasting value – not just another NIL deal.
We’re the first commerce platform built for college sports. Athletes partner with Rally to unlock real income, future equity, and lifelong fan economies.
Why Rally
Athlete Success
is our
number one priority
We are the first commerce platform for college sports. We reward fans for supporting athletes like you through products like credit cards, athlete-sponsored funds, and merch!
Income you own
Direct support from fans flows straight to you.
Ownership in the future
Build your entrepreneurial path, not just your highlight reel.
Fans for life
Turn today’s cheers into tomorrow’s community.
What You’ll Get
Athlete perks & Benefits
income streams
through Rally points converted to cash.
Affiliate Incentives
for driving fan and athlete signups.
Brand-building Tools
to grow your profile and tell your story.
Direct fan-to-athlete support
powered by fintech, not just merch.
Future opportunities
with social campaigns, events, and paid collaborations.
A welcome Care Package
to celebrate joining the founding class.
How It Works
start your journey
Step 01
Apply
Have a 1-on-1 consultation with our athlete team.
Step 02
Launch
Customize your profile, campaigns, and products.
Step 03
Grow together
Earn recurring income, gain insights, and expand your fan economy.
The Rally Promise
You’re not just part of a campaign. You’re part of a movement to rewrite what NIL can be. Rally helps you transform your fanbase into a sustainable economy that belongs to you.
Don’t miss your chance – we’re onboarding select athletes for Fall ’25 launch campaigns.
FAQ
Questions? We’ve Got Answers.
No. Rally is built for the long game. Merch is one piece, but what we’re really doing is creating a fan-powered economy that grows with you. Every purchase, every membership, every connection builds your brand and your bank.
We know your priority is competing. That’s why Rally handles the heavy lifting – design, tech, fulfillment, payments. You stay focused on your sport, while we build the engine behind your fan economy.
Most NIL deals are transactional. Rally is transformational. We don’t rent your image for a campaign; we help you own and grow a fanbase that can support you long after college.
Any athlete with real fans. You don’t need millions of followers, you need people who care about you, your journey, and your future. Rally is built for athletes across every sport and level.
Fan-based monetary support.
Tools to connect directly with fans.
Creative and brand support to elevate your profile.
Long-term opportunities: collabs, campaigns, and equity in your future.
No catch. Rally only works if it works for you. We’re building this platform with athletes at the center. Our job is to create a system where you win alongside your fans.